British Global Brands Reject Amazon Deforestation

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Four of the biggest companies involved in Brazilian cattle farming have joined forces to stop the purchase of cattle from newly deforested areas of the Amazon. Meat companies Marfrig, Bertin, JBS-Friboi and Minerva yesterday signed a formal moratorium in which they pledge better protection for the rainforest.

The move follows a three-year Greenpeace investigation, reported extensively in the Guardian in June, which exposed the link between forest destruction and the expansion of cattle ranching in the Amazon. The investigation prompted calls for action from key international companies, including food group Princes and footwear manufacturers Clarkes, Adidas, Nike, and Timberland, which threatened to cancel contracts unless their beef and leather products were guaranteed free from raw materials linked to Amazon destruction.

John Sauven, head of Greenpeace, said: “Today’s announcement is a significant victory in the fight to protect the Amazon. Cattle ranching is the single biggest cause of deforestation globally, and the fact that these multibillion dollar companies have committed to cleaning up their supply chains will lead to real change in the Amazon.”

Title: Global brands refuse to endorse ‘slaughter of the Amazon’

Author: David Adam,

Source:, 10/5/2009

Title: British Supermarkets Acussed Over Destruction of Amazon Rainforest

Author: David Adam,

Source:, 5/31/2009

Student Researcher: Dani Wright

Faculty Evaluator: Robert Girling

Sonoma State University